The BSc Business Administration, Marketing option, has been designed to provide extensive practical hands-on experience and theoretical knowledge of computer based business management systems. The programme will equip the graduate with a solid grounding in modern management theory and practice. It also seeks to increase self-awareness and confidence, facilitate personal growth and development. It will equip students with improve decision-making skills, to enable them manage effectively marketing activities in global environment and enhance capacity to take on new roles and responsibilities. The graduate will also be well prepared to be self-starters, as well as entrepreneurs. The program is designed to equip students with marketing skills and knowledge to formulate marketing plans and strategies to move the organization in which they will find themselves forward. This program seeks to develop problem solving capacity in the graduates which will enable them operate effectively in all organizations where marketing activities are carried out. They will have the appropriate skills to become consultants in the marketing and advertising sectors.